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Frisco’s $5 billion mile is just starting with Cowboys’ The Star

When you see construction cranes along the Dallas North Tollway north of State Highway 121, you’ve hit Frisco’s $5 billion mile.
Referring to a stretch of proposed real estate developments, the $5 billion mile is anchored at the south end by the Dallas Cowboys’ Star development and at the north end by the planned Gate mixed-use project.
That works out to something like $950,000 a foot in big property deals along the tollway between Warren Parkway and Lebanon Road.
Though only about a fifth of the proposed projects are under construction, that hasn’t kept Frisco from turning the idea into a major marketing campaign. Advertisements for Frisco and the $5 billion mile are popping up in financial publications touting the boom underway in the community.
“It’s taken on a life of its own, and the momentum that has been generated in such a short period of time has been incredible,” said Jim Gandy, president of the Frisco Economic Development Corp. “We have stepped up our marketing efforts on a regional and national and international basis.
“The recognition and notoriety of the $5 billion mile has far exceeded our expectations.”
In the late 1990s, Frisco began to transform from a sleepy farming and railroad community into one of the fastest-growing cities in the country. Development spread north from State Highway 121 up Preston Road and along Dallas Parkway.
“Stonebriar mall opened in 2000, and there was an incredible amount of commercial retail development launched,” Gandy said. “With the mall and the Frisco Bridges development, it’s grown to more than 4.5 million square feet of retail and restaurant space.”
About the same time Stonebriar Centre mall was being built, developer Craig Hall began his 162-acre Hall Park office development at the tollway and Gaylord Parkway. The Hall development now has 16 office buildings with more than 2 million square feet of space. And plans are in the works for a hotel and shopping.
“This whole northern tier of the Dallas North Tollway is exploding like never before,” Gandy said.
The Cowboys’ $1.5 billion home is just the first of the $5 billion mile developments to open its doors.