The NFL has determined its host sites for Super Bowls through 2024. So, when is it North Texas’ turn again?
“It’s very competitive,” Dallas Cowboys COO Stephen Jones said. “We’re going to continue to compete for them. We know it’s a long ways out at this point, but it certainly doesn’t dampen our enthusiasm to continue to try to get one of these games.”
A "long ways out” indeed, as the NFL has locked in the hosts for the next six Super Bowls. It was previously known that the 2019 game will be hosted by Atlanta, with 2020 in Miami, 2021 in Tampa and 2022 in Los Angeles at the new Rams and Chargers stadium. And now the 2023 Super Bowl is going to Arizona and the 2024 game to New Orleans.
The Cowboys believe that their 90,000-seat AT&T Stadium remains a centerpiece of football mecca. But it’s no secret that in the minds of some, the Super Bowl XLV hosted here at the end of the 2019 season was marred by uncharacteristically wintery weather in DFW and by a seating snafu.
Jones, speaking on the subject a few months ago, said, "There has only been one snow in 100 years where the schools were out for a week, and it happened to be when we got the main event. You can’t believe it. But at the end of the day, I don’t think the NFL will pay that much attention to that week. Dallas isn’t really a threat to have another blizzard like that.”
Probably so. But it can’t just be a coincidence that the upcoming host cities include places like Miami, Tampa, Los Angeles and Phoenix — where the "threat of a blizzard like that” is somewhere below threat in North Texas.
Even once North Texas overcomes those memories, the Cowboys face another obstacle in serving as a host.
“With all the new stadiums that have come on, certainly everybody should have those opportunities,” Jones said. “And then you mix in the destination-type bidders, who traditionally are where fans like to go take vacations or like to get away — whether that’s South Florida, Southern California, New Orleans, Phoenix. Obviously those are places that are tough to compete against.”
Along with the weather and the "entertainment destination” issue, one of the ties that binds the Super Bowl to a city is that city’s building of a new stadium. It’s a "promise” of sorts … so look for Las Vegas to eventually get on this list, too. After all, there are no blizzards there and it’s a "destination-type” city. Additionally, there is a traditional rotation in regard to which cities get to host. New Orleans is a long-established favorite there. Oh, and there’s also a connection between host teams that accept the assignment of playing overseas, which means giving up a home game. Jones said that’s actually a rule now; the earliest a Super Bowl could be back in Arlington would be 2025, and by rule that won’t happen unless the Cowboys agree to playing a home game not at AT&T, but rather, in London or Mexico City or wherever.
Obviously, there is revenue to be sacrificed there. And then there is revenue to be had for a community that hosts a Super Bowl. And there is civic pride to be had by hosting a Super Bowl. But Cowboys Nation’s focus is on a complete different prize: For its Dallas Cowboys to actually play in one.